One-to-One Reader

One-to-One Reader : by Elisa van Joolen & designed by OPS|Matthias Kreutzer. Best Dutch Book Design Award 2018

One-to-One refers to a working method in which items of clothing became large-sized printing tools, covered in black and blue ink. Each clothing item served as a stamp, and was simultaneously being stamped on, thus creating a chain reaction and making each clothing item an original and a copy. As such the project One-to-One offers new perspectives on reproduction – it allows us to look beyond the status conveyed by the label and see the actual, material properties of clothing.

Jeans stamped on Ontour sweater : private collection

For the One-to-One collection collection, Elisa van Joolen inked items of donated clothing and used these as a tool for printing on other pieces. Each item is therefore both carrier and receiver, they serve as stamp and are stamped. Each piece is simultaneously an original and copy. The treatment allows the wearer/viewer to look beyond the status conveyed by the label and see its actual, material properties. All clothes – from the four different brands – are made (and have been made) with the same producer R. Mariz in Portugal.

Bringing together contributions by Amelia Groom, Ruby Hoette, Joke Robaard, T’ai Smith and Hanka van der Voet this reader explores some of the project’s core questions: What does it mean to copy in fashion? What if a garment could be both a copy and an original at the same time? What if reproduction and production are one and the same? This reader documents the process and outcomes of the One-to-One project as well as exploring the implications and possibilities of this unique working method in the broader context of the fashion system.
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author: Elisa van Joolen
designers: Our Polite Society
©2018 Onomatopee
softcover, dust-jacket 280 x 218 mm, pages160, English
Ono-to-One Reader is part of Test Press Books Event at KO-OP / 22*- 30.10.2022