Warehouse is an Amsterdam [NL] based fashion platform that aims to create an open, inclusive and engaging environment that facilitates critical dialogue and the creation of a discourse that goes beyond treating fashion as a commodity. It was founded by Elisa van Joolen, Femke de Vries and Hank van der Voet
In the last 2 years Warehouse initiated events and accumulated an impressive and diverse collection of publications that largely stem from artistic case studies, workshops and highly substantive critical work. Publications in which the refreshing en well written content is often enhanced by a like-minded graphic design, using on the spot reproduction means and small editions. All in favor of getting the word out and making it available as a means of dynamic communication with the fashion community and a newly created interested parties through their online thisiswarehouse platform
A Magazine Reader for instance, is an ongoing research trajectory and series of zines initiated by Femke de Vries and Hanka van der Voet which revolves around the analysis of a mainstream and high-end fashion magazine and its translation into an alternative new zine to provide insight into the cultural power and forms of value production that is at the core of fashion media. In it, the reader becomes an active actor in the construct of fashion.
Re-reading the magazine by dissecting it, analysing the words, images, materiality, the items shown on the pages and the strategies of the specific magazine changes the way we read fashion.
Test Press presents a selection of publication created (or adopted) within Warehouse. Among them are Elisa van Joolen’s Portal workshop reports, the first issue of Press & Fold Magazine a magazine by Hanka van der Voet (ed.), issues of A Magazine Reader and various other publications and Warehouse Wear shoelaces featuring a retelling of the shoelace’s being
PORTAL is a research project that explores the economic, social and emotional value of clothing and offers a ‘way in’ to understanding garments from a multitude of overlapping and intersecting perspectives.
Portal is a research project that explores the economic, social and emotional value of clothing and offers a ‘way in’ to understanding garments from a multitude of overlapping and intersecting perspectives.
For every edition, workshop participants are asked to take off a garment, lay it down on a large Tyvek sheet, outline their garment with tape and answer a series of questions regarding its production (Where was it made?), materials (What is it made of?), ownership (Is it yours?) and value (How much did it cost? What is the emotional value?). Subsequently connections are made between the garments by literally drawing lines between the items of the various visitors, creating a network that reveals connections between and intersections of personal, economic, social, cultural and political realms surfacing a complex and layered system of the reality of clothing.
source : www.thisiswarehouse
Ono-to-One Reader is part of Test Press Books Event at KO-OP / 23*- 28.11.21